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Enhances the Sense of Direct Manipulation

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发表于 2022-9-17 03:11:53 | 显示全部楼层 |阅读模式
From a psychological perspective, dark mode can signal that the email is important. It is also a great way to keep distractions at bay and encourage the reader to focus on the email at hand. Here are some tips to follow when creating a dark-mode email: Designing your light-mode email first, then convert it to a dark-mode version. It’s important to maintain consistency across all devices. Use dark text on an off-white background to create contrast between content and background. Don’t use colors that are too bright or jarring as they will make the content difficult to read. Avoid red elements on the black background as it can be challenging to read for people with eye issues such as astigmatism.


Designing emails with micro-interactions can boost engagement without putting the email load time under considerable stress. These tiny animations or interactions occur when the reader interacts with an element on the screen. Micro-interactions can guide the reader through the email. They can also be used as a visual feedback mechanism. For example, when readers click a CTA button, it animates slightly to convey the action that occurred. This signal can prevent readers from dropping off or making errors. A micro-interaction fulfills three important functions: Provides feedback when the reader triggers an action and communicates the status visually. Helps Phone Number Database readers navigate between pages or sections and see the results of their actions. Enhances the sense of direct manipulation, which improves the reader experience. Some best practices for micro-interactions in email designs include: Use two to four micro-interactions in an email. Include elements that cater to human emotions. Minimize the load time and integration with server requests. Ensure the micro-interactions are functional and contribute to the overall user experience.


Test micro-interactions under varying conditions to make sure they work as intended. Keep every micro-interaction simple and consistent in an email or even across a campaign if possible. Here is an on-point example from the men’s grooming company Harry’s. They created a simple and interactive quiz. Readers are asked to answer three simple questions by clicking on their preferred option. There are no wrong answers, and the quiz matches them to the most appropriate scent. That use of micro-interactions creates a remarkable way to engage the readers, and likely boost sales and customer experience at the same time. I don’t know where that phrase originated, but a 22-year-old advertising campaign from Fallon for digital consulting firm EDS helped popularize it. The comical TV and print ad showed people assembling an airliner in the air and testifying to how much they love their jobs.

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