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Determine this before you start making changes

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发表于 2022-9-18 14:10:54 | 显示全部楼层 |阅读模式
Create something unique today that you can possibly revisit in 20 years in the form of retro-branding. Making Retro-Branding Work for You — Don't mix up eras Pick a time and stick to it. A 60s-inspired logo with a 90s -inspired website will cause confusion. Your brand may have a rich, decades-long history to tap into. And if this is your case, so much the better! But it would be counterproductive to try to incorporate all of this history into your retro -branding campaign. Instead, think about exactly why you want to retrobrand and who you're targeting. This can help you determine which era to focus on in your strategy. three pastel-colored bubble milks in plastic cups, with Memphis-inspired designs Imagine how weird it would be to see an old fashioned typographic logo on these mugs.

Design by AlSoDigital You can also consider different photo retouching service key moments in your brand's history to determine which era to appeal to. Perhaps you want to recreate the look of your brand when it launched to celebrate a significant anniversary. Or maybe there was a pivotal moment in your history (a major merger, a new leader, expanding into a new market, developing your most iconic product, etc.) and that's this period that you want to evoke with nostalgia. Create a nostalgic brand identity Yellow and orange box depicting people in shades of orange and brown and text Colors, shapes, fonts… a whole brand identity in a single image. Packaging design by Kamilla Oblakova Don't just add a retro logo to a modern brand identity. Create a whole brand identity around your retro-branding campaign and explain why you made this choice.



A brand identity can be relatively simple and consist of just a logo and a few typefaces, but it can also be a complete and detailed guide to the look and feel of your brand. The complexity of your brand identity depends on a few factors, like the number of products you offer and the type of advertising you do. But whether your brand identity is just a few design choices or an entire book, keep your branding consistent by giving the whole thing a nostalgic look and feel. Determine the life cycle of your retro-branding Is your rebranding strategy for a specific product launch or a specific time, like an anniversary? Or is it indefinite? to your existing brand. Nostalgic branding in Nintendo's ad for the re-release of the NES console For Nintendo,retro-branding was useful for specific advertisements, but not for a company-wide strategy.

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